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Embrace Interactive was created with the needs of Nonprofit Organizations in mind.

As a company, we understand that the challenges that face nonprofit organizations are very different from the challenges that face corporations.  We also understand that there are some similarities.  Keeping this in mind, we have created a set of services designed specifically to suit the complex and unique needs of nonprofit organizations.

Here are some of our Nonprofit specific services:

Google Grants

Google Grants is an in-kind donation scheme which was set up by Google a few years ago to aid non-profit organizations with achieving their missions.  In short, Google will provide nonprofits with an advertising grant worth between $300-$10,000 per month which can be spent within the Google AdWords program.  Although this is clearly a great thing, due to its popularity and complexity, it can be difficult to obtain.  Embrace Interactive has a level of experience and knowledge that nonprofit organizations will be able to leverage to enhance their chances of qualification.  We can:

    • Provide FREE advice as to whether your organization meets Google’s requirements.
    • Help you complete and submit your Google Grants application.
Here is a quick look at the Google Grants program:

Paid Search (PPC)

Due to the overwhelming popularity of online search, for a long time nonprofit organizations of all sizes, have used Google AdWords to help them achieve their missions, whether through canvassing donations, sharing information or simply raising awareness.

You may already be using paid search to drive traffic to your sites, or it may be something that you’re considering.  Either way, we’re here to help.  Here’s how:

AdWords from Scratch

If you don’t have a Google AdWords campaign, don’t worry, we will build you one. We will build your keyword lists, write your ad copy, effectively structure your account, and work with you to implement the correct conversion and analytics tracking codes.  Price: $500 (Usually $1,000 minimum).

AdWords Refresher

If you believe that your AdWords campaign is under-performing, or you have not found time to give it the attention it deserves, this is for you. The key to success with AdWords is regular data monitoring, and optimization based on that data. This can be time-consuming and often difficult. Fear not, though, we can do it for you!  Price: $650  (Usually $1,500).

Free PPC Account Analysis Report

If you already have your Google AdWords and Microsoft AdCenter accounts set up, but are not sure if they are running as well as they could be, or have been set-up correctly, let us take a quick look at it and we will let you know what can be done to improve results.  Simple!

Free AdWords Voucher

If you decide to take any of our paid services, we will gift you with a free $100 AdWords voucher.  This applies only to NEW AdWords clients.

Nonprofits using AdWords

Web Analytics 

Web Analytics Report

Understanding who is visiting your website, how they are using it and how your site is performing are crucial steps when figuring out how to best allocate your marketing resources.  Simple information such as which of your pages has a high bounce rate or where in the world your most engaged visitors are located can help you to plan much more effectively.

The good news is that the there are some very reliable tools out there that provide transparency and allow you to plan more effectively.  The problem is that the information can often be confusing and may cause you to take incorrect actions which end up being counterproductive.  This is where we come in.

Utilizing a suite of some of the best third-party tools that the industry has to offer, we will supply you with a thorough report consisting of relevant data, insights and recommendations allowing you to make informed adjustments to your website and plan future marketing activity and advertising campaigns more effectively.  Price: $500 (Usually $1,500).

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To discuss any of the above opportunities, or the interactive needs of your organization in general, please contact us on (212) 966-0975 or complete the form on the right hand side of this page and we will get back to you ASAP.