More than ever before, consumers are dictating how business operates. what they offer, and how they offer it, setting price, quality and value of the products or services on offer, as well as customer service standards. In order to convert to a new vendor or brand, or remain loyal to an existing option, they want better and better digital tools, and they expect constant improvement. They have become extremely picky, even demanding, and they hold all the power. Yet, consumer expectation is perhaps one of the most overlooked elements in digital marketing today.
So, if pandering to the fastidious nature of customers is such a high priority, then why is it so often neglected? Well, there are probably three reasons for this.Read More›